For sales teams & contact centres
Your best salesman can't sit on every call. This can.
AI Whisper listens to live calls, scores every one against your own methodology, and tells the rep what to do next while the call is still running. Not a sample. All of them.
Call #10482 — the same call scored on the next screen.
Pilots, partners and clients across the group
The product
Six screens. This is all of them.
A manager opens this on Monday morning and knows what to do by 09:15. Everything below is the working product, not a mock-up of one.
Overview
Conversation mix
Team members
| Rep | Calls | Quality | Trend |
|---|---|---|---|
| Rep 100 | 474 | 78 | steady |
| Rep 300 | 476 | 72 | improving |
| Rep 200 | 463 | 54 | needs coaching |
Where to focus
Conversations
| Call | Rep | Date | Length | Score | Signal |
|---|---|---|---|---|---|
| #10482 | Rep 200 | 12 Mar, 10:34 | 13:12 | 68 | Opening purpose unclear |
| #10483 | Rep 200 | 12 Mar, 11:08 | 08:45 | 54 | No qualification |
| #10484 | Rep 300 | 12 Mar, 12:20 | 17:03 | 71 | Next step never confirmed |
| #10485 | Rep 100 | 12 Mar, 14:02 | 11:36 | 86 | Strong rapport — share as an example |
| #10486 | Rep 300 | 13 Mar, 09:15 | 06:52 | 62 | Close rushed |
| #10487 | Rep 100 | 13 Mar, 10:40 | 14:28 | 79 | Nothing flagged |
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Rep 200 · call #10482
Transcript
I'm calling to understand how this process works in your team at the moment.
Honestly, I'm not entirely sure what this is about.
I can go into more detail on what this gives your team.
We've seen solutions like this before.
Shall we put a meeting in for next week, then?
00:26 / 13:12
Scorecard
Coaching
Opening clarity — Rep 200
In 145 calls the purpose was never stated in the first minute. Listen to 5 representative calls and rebuild the opening structure with them.
Confirming the next step — Rep 300
99 calls finished without anything specific being agreed.
Rapport and follow-up — Rep 100
16 calls would make good teaching examples — clip them and share.
Opening score · Rep 200
Progress · 4 weeks
+18 points since coaching started
The manager's week
The AI shows the signal. The manager makes the call.
Scorecards
Templates
7 criteriaActive
6 criteria
8 criteria
5 criteria
Cold call — opening · active
| Criterion | What it checks | Weight |
|---|---|---|
| Identity | States clearly who they are and where from | 15% |
| Reason for calling | Purpose is specific and relevant | 15% |
| Personalisation | Shows they know the customer's context | 15% |
| Value | The benefit is said briefly and plainly | 15% |
| Permission | Asks for time or interest | 10% |
| Opening question | Invites an answer, not a yes/no | 15% |
| Hook, 30–45s | Creates interest inside the first minute | 15% |
Total weight: 100%
Team
- Strongrapport, follow-up
- To improveobjection handling
- Taskshare examples with the team
- Strongdiscovery, clarity
- To improveconfirming the next step
- Taskreview 5 closing moments
- Strongpace, tone
- To improveopening purpose, qualification
- Taskrebuild the opening structure
Team signals
| Opening clarity | the team's weak point |
| Discovery questions | consistently strong |
| Next step | improving |
Every score links back to the recording it came from.
How it works
The loop closes while the call is still running.
Most call tools tell you what went wrong tomorrow. This one changes the call you are on.
scroll to see the whole flow →
Results
Measured, with the method stated.
conversations scored in a single 30-day period
Gridline Auto pilot · 3 reps · every completed call, 51h 11m of talk time
of those calls surfaced as worth a manager's time
19% scored weak, 28% strong · the rest needed no intervention
points on opening clarity after four weeks of coaching
Rep 200 · 42 → 60 · weekly manager review against the same scorecard
Every figure carries its sample, its period and what it is compared against.
What changes
Three things stop being your problem.
Listening to calls at the weekend
Every call is already scored against your own criteria by the time you open the laptop. The Monday conversation is about what happened on the call, not about whether you sampled the right ones.
Guessing what to coach
145 weak calls with the same root cause is not an opinion — it is a worklist. The product names the behaviour, the rep and the five calls that prove it, and then measures whether the number moved four weeks later.
Ramping a new rep on a deck
New reps learn from the sixteen calls your best one actually got right, and get the line they needed at the moment they needed it — not in a training session three weeks later.
Pricing
Per seat, per month. No call minimums.
Every plan includes unlimited calls, Georgian and English, and the consent notice on every call. You are paying for seats, not for minutes — so nobody has to ration what gets recorded.
- One scorecard built with you from your own calls
- Every call scored, live cues from day one
- Written readout at the end, yours to keep
- Live cues, scorecards and the coaching worklist
- Four scorecard templates, edited by you
- CRM write-back and calendar integration
- 90-day transcript retention, configurable
- Unlimited custom scorecards and criteria weighting
- SSO, audit log and role-based access
- Signed DPA, DPIA pack and EU data residency
- Quarterly scoring calibration with your QA lead
Privacy & compliance
Everyone on the call knows. Nothing leaves the EU.
Built by a lawyer whose doctoral research is on exactly this problem. Privacy-by-design isn't a line in a founder bio here — it is in the architecture.
An announced, logged notice every participant sees. No silent recording, ever.
Consent handling configured per country, so your reps are not the ones deciding.
Audio is processed and deleted. Transcripts are kept for 90 days by default, and you can set it shorter.
Processing and storage in the EU, with a published, versioned sub-processor list.
Lawful basis documented, transparency obligations met, DPIA template supplied to customers.
Every score links back to the timestamp in the recording that produced it. Nothing is unexplained.
See what your calls have been missing.
Put AI Whisper on one real call — your context, your objections, the actual cues. No slides.